Our services

Instagram & TikTok management

We run your Instagram and TikTok accounts day to day: planning, publishing and engaging with your audience, in English or French.

Good to know

• Facebook page management is included in the Pro plan.
• Nothing is published without your approval.

What is delivered

• Profile review and optimisation at onboarding (bio, highlights, links, profile image guidance)
• A monthly content calendar sent for your approval before the month starts
• Feed posts and carousels in the quantity included in your plan
• Captions written in your brand voice, in English or French
• Hashtag research and keyword-optimised captions
• Scheduling and publishing at the best times for your audience
• Community management: comment replies on weekdays (Starter), or daily comment and DM replies (Growth and Pro)
• A performance report covering reach, engagement, follower growth and top posts

Meta & TikTok Ads management

We plan, launch and optimise paid campaigns on Facebook, Instagram and TikTok to reach new customers with a budget you control.

Good to know

• Ad spend is paid by you directly to Meta or TikTok and is never included in our fees.
• Ads must comply with each platform's advertising policies. Approval of ads is decided by the platform.
• We do not guarantee specific results such as sales, leads or follower numbers.

What is delivered

• Campaign strategy: objective, audience, budget split and timeline
• Ad account review and setup in your own Meta Business Manager or TikTok Ads Manager
• Tracking check for the Meta Pixel or TikTok Pixel, working with your web developer where needed
• Audience targeting, including interest, lookalike and retargeting audiences
• Ad copy written for each campaign
• Ad creatives and A/B testing of visuals and copy (Pro plan)
• Budget pacing and optimisation reviewed several times a week
• Reporting on spend, reach, clicks, cost per result and conversions

Content creation

Scroll-stopping visuals made for mobile: designed posts and carousels, and edited short-form videos for Reels and TikToks.

Good to know

• On-location filming and photography are not included. We can advise you on how to film simple, effective footage with a phone.
• Quantities per month depend on your plan.

What is delivered

• Post design: single images, carousels and story frames following your brand guidelines
• Short-form video editing for Reels and TikToks from footage you provide
• Cuts, pacing, on-screen text, subtitles and cover images for every video
• Music selected from each platform's licensed library
• Up to two rounds of revisions per deliverable
• Final files delivered in platform-ready formats (MP4 9:16, PNG and JPG) in a shared folder